The BlackBook app doesn’t include access to the social network itself, so it’s purely used for correspondence. The layout and feel is different than any dating site I’ve encountered, and it lends itself to chatting as well as looking at other profiles at the same time. That appears to be the case in the Ashley Madison leak, in which hackers have dumped the personal data of millions of users, as well as other internal documents, onto the open web. Ashley Madison is one of the most discussed adult dating sites on the internet, but their reputation is far from perfect.

Consider the case of Ashley Madison where 90%-95% of the accounts were fake and the impact this has on its (cheating) clientele. August 24, 2015: In the most tragic news to come out of the Ashley Madison hack, Toronto police report two suicides following dumps of user data. Ashley Madison, however, did not require email accounts to be verified and there ashley madison cost per message is no way to check if the addresses entered on the site were done so by their actual users. The massive data breach cost parent company Avid Life Media a quarter of its revenue , according to executives at the time (it’s now renamed Ruby Life, and also owns Cougar Life as well as sugar daddy dating website Established Men).

Many of the email addresses associated with the Ashley Madison website, including the examples provided above, would allow an individual to be identified and therefore constitute personal information. The OAIC and OPC provided a number of recommendations for ALM to follow to ensure it addressed the issues discussed in this report and brings itself into compliance with PIPEDA and the Australian Privacy Act with respect to those issues. Besides snippets of account information apparently sampled at random from among some 40 million customers across ALM’s trio of properties, the hackers leaked maps of inner firm servers, worker community account data, company checking account knowledge and salary data.

According to the hackers, although the full delete” feature that Ashley Madison advertises promises removal of site usage history and personally identifiable information from the site,” users’ purchase details — including real name and address — aren’t actually scrubbed. The data dump by hackers who have attacked the site appears to include email messages linked to Noel Biderman, founder and chief executive officer of its Toronto-based parent company Avid Life Media.